40
trust in god rearview mirror sticker
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great382.57avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.59–$19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.14avg listing price — sweet spot $15–$100
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 119K searches