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Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great228.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Price range
Good$6.80–$25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 16K searches
Signals Low Review Barrier