51
truck stuff
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.21avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.55–$157.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,359.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 861K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale