43
truck step
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Avg price
Great$56.27avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$12.13–$150.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,568.46avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 85K searches
Signals High Price