truck ramps
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great232.4avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 526K searches
Avg price
Good$150.25avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$19.55–$739.08cheapest to priciest tracked listing — scored on the share inside $15–$100