46
truck crane
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great141.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$196.12avg listing price — sweet spot $15–$100
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Price range
Bad$23.79–$364.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$37K$37K/yr · 47K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale