56
treefrog air freshener
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.73avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.89–$37.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$523K$523K/yr · 381K searches
Review moat
Okay1,715.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand