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Worth a look

Shows a sweet-spot price point ($20.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 20Conversion 35Competition 86Returns 58Price range 79Avg price 89Brand share 77Review moat 75Quality gap 43

Avg price

Great$20.62

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$4.38–$56.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Great494.72

avg incumbent reviews — the moat a new listing must climb

Market size

Good$794K

$794K/yr · 1.4M searches

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Search terms