45
tram gauge
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Review moat
Incredible40.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$180.97avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$101K$101K/yr · 37K searches
Price range
Bad$32.56–$343.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale