51
trailing arm
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good546.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good$102.70avg listing price — sweet spot $15–$100
Market size
Good$333K$333K/yr · 318K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Price range
Bad$8.54–$498.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale