42
trailer sway control
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+113.4%90-day search growth — must beat 0% to launch
Review moat
Great407.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$160.02avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$130K$130K/yr · 37K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad$42.18–$386.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand