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trailer lock
Launch itA $6.1M/yr market growing +36.1% this quarter with returns at 3.3% — clears our launch bar.
Market size
Incredible$6.1M$6.1M/yr · 2.1M searches
Avg price
Incredible$39.52avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.81–$270.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,549.1avg incumbent reviews — the moat a new listing must climb