50
trailer hooks
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($33K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$72.71avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good575.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$13.53–$168.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 26K searches