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63

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Worth a look

Shows searches that convert (11.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 82Conversion 94Competition 70Returns 91Price range 62Avg price 24Brand share 81Review moat 78Quality gap 19

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Growth

Great+77.1%

90-day search growth — must beat 0% to launch

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great437.82

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$1.77–$36.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.56

avg listing price — sweet spot $15–$100

Market size

Bad$90K

$90K/yr · 91K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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