55
toyota tacoma toy truck
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$44.28avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,549.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.76–$217.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$156K$156K/yr · 339K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale