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toyota rav4 engine air filter
Worth a lookShows searches that convert (8.7% search→purchase), but a small market ($60K/yr) keeps it on the watch list.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$8.02–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,711.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 40K searches