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toyota oil filter wrench
Worth a lookShows searches that convert (7.6% search→purchase), but soft demand (+1.5% this quarter) keeps it on the watch list.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Price range
Good$4.81–$38.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$358K$358K/yr · 303K searches
Review moat
Okay1,646.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.5%90-day search growth — must beat 0% to launch