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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 34Conversion 50Competition 13Returns 74Price range 79Avg price 86Brand share 7Review moat 58Quality gap 27

Avg price

Great$19.27

avg listing price — sweet spot $15–$100

Price range

Great$6.78–$47.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,181.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$76K

$76K/yr · 98K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Products