52
toro starter
Worth a lookShows a thin review moat (182 avg reviews), but a small market ($53K/yr) keeps it on the watch list.
Review moat
Great182.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$60.84avg listing price — sweet spot $15–$100
Growth
Great+85.5%90-day search growth — must beat 0% to launch
Price range
Good$13.98–$144.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$53K$53K/yr · 20K searches