38
toe jack
Skip itHigh returns (8.1%) — this niche doesn't clear our bar today.
Review moat
Great255.87avg incumbent reviews — the moat a new listing must climb
Avg price
Good$105.88avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Price range
Okay$28.00–$266.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$121K$121K/yr · 54K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad8.1%return rate — above 5% kills the launch gate