37
tire studs
Skip itSoft demand (-84.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.05avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great205.95avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.66–$112.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 82K searches
Growth
Bad-84.6%90-day search growth — must beat 0% to launch
Signals High Returns