64
tire step
Launch itA $912K/yr market growing +113.1% this quarter with returns at 2.6% — clears our launch bar.
Growth
Incredible+113.1%90-day search growth — must beat 0% to launch
Price range
Incredible$38.12–$86.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.84avg listing price — sweet spot $15–$100
Market size
Great$912K$912K/yr · 377K searches
Review moat
Good913.77avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf