60
tire shine
Launch itA $2.6M/yr market growing +27.8% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 2.2M searches
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.92–$40.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,809.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand