60
tire rack
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great297.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$111.57avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$498K$498K/yr · 185K searches
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$29.13–$528.27cheapest to priciest tracked listing — scored on the share inside $15–$100