60
tire glue
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good1,169.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Market size
Okay$182K$182K/yr · 192K searches
Avg price
Okay$9.53avg listing price — sweet spot $15–$100
Price range
Bad$4.29–$17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand