62
tire brush
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Market size
Good$374K$374K/yr · 410K searches
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Price range
Okay$6.57–$23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,947.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality