56
timing light
Launch itA $1.1M/yr market growing +30.4% this quarter with returns at 4.5% — clears our launch bar.
Avg price
Great$52.80avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 340K searches
Price range
Great$19.87–$118.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,162.23avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Signals High Price