36
time sert kit
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Great257avg incumbent reviews — the moat a new listing must climb
Avg price
Good$105.97avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 120K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$15.59–$662.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale