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thumb throttle
Worth a lookShows a thin review moat (302 avg reviews), but a small market ($69K/yr) keeps it on the watch list.
Review moat
Great301.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Price range
Great$7.59–$42.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$69K$69K/yr · 147K searches