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thule lock
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.17avg listing price — sweet spot $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Great$7.38–$73.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,101.69avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 15K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Returns