65
throttle cable
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great308.53avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.49–$66.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$247K$247K/yr · 518K searches
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand