49
three quarter mattress
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+40.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$180.98avg listing price — sweet spot $15–$100
Review moat
Bad13,421.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 87K searches
Price range
Bad$34.92–$624.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price