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thrashin supply
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great320.74avg incumbent reviews — the moat a new listing must climb
Avg price
Good$123.19avg listing price — sweet spot $15–$100
Growth
Good+43.9%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 110K searches
Price range
Bad$28.59–$413.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale