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thetford porta potty
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Growth
Great+65.6%90-day search growth — must beat 0% to launch
Avg price
Good$137.76avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$63.78–$198.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,851.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 24K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price