50
th350 shifter
Worth a lookShows a thin review moat (55 avg reviews), but weak search conversion (0.8%) keeps it on the watch list.
Review moat
Incredible55.16avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$215.10avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$180K$180K/yr · 112K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Price range
Bad$12.00–$515.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale