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teflon spray
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.03avg listing price — sweet spot $15–$100
Price range
Okay$8.85–$20.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,045.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 65K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand