64
tarp clips
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Great+64.5%90-day search growth — must beat 0% to launch
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Review moat
Good1,016.76avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.99–$27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$390K$390K/yr · 384K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate