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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 40Conversion 29Competition 38Returns 80Price range 92Avg price 95Brand share 0Review moat 85Quality gap 47

Avg price

Incredible$38.86

avg listing price — sweet spot $15–$100

Price range

Great$12.09–$87.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great308

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$58K

$58K/yr · 65K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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