55
switches
Worth a lookShows low returns (1.5%), but soft demand (-2.2% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Market size
Good$757K$757K/yr · 1.8M searches
Price range
Good$4.40–$32.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,827.23avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch