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stop leak
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$284K$284K/yr · 187K searches
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Price range
Okay$4.10–$22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,752.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand