45
stl010
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.90avg listing price — sweet spot $15–$100
Price range
Incredible$20.20–$77.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great316avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$215K$215K/yr · 134K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Signals Low Review Barrier