45
stick shift keychain
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Great181.86avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$4.33–$23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.68avg listing price — sweet spot $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 23K searches