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steps
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$92.16avg listing price — sweet spot $15–$100
Market size
Good$341K$341K/yr · 462K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Growth
Good+20.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,224.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.00–$1453.57cheapest to priciest tracked listing — scored on the share inside $15–$100