60
steering wheel knob
Worth a lookShows a sweet-spot price point ($15.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Market size
Good$751K$751K/yr · 1.0M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.69–$27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,290.48avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand