steering stabilizer
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but prices mostly outside the sweet spot ($34.30–$385.01) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$94.93avg listing price — sweet spot $15–$100
Market size
Great$850K$850K/yr · 369K searches
Review moat
Good584.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Price range
Bad$34.30–$385.01cheapest to priciest tracked listing — scored on the share inside $15–$100