39
steering kit
Skip itPrices mostly outside the sweet spot ($63.13–$693.45) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good619.89avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$196.28avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$81K$81K/yr · 34K searches
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$63.13–$693.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price