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srt key fob
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.19avg listing price — sweet spot $15–$100
Review moat
Great288.24avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.29–$93.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 51K searches