60
speedometer
Worth a lookShows a sweet-spot price point ($31.30 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.30avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great394.34avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Price range
Good$8.65–$174.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$226K$226K/yr · 425K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale