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63

spark plug socket

Launch it

A $1.5M/yr market growing +0.4% this quarter with returns at 2.7% — clears our launch bar.

Market size 86Growth 26Conversion 60Competition 76Returns 57Price range 82Avg price 95Brand share 84Review moat 56Quality gap 28

Avg price

Incredible$23.76

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 1.2M searches

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Great$5.98–$59.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Good1,246.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Search terms