50
spare tire
Worth a lookShows low returns (1.1%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good742.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good$171.66avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 241K searches
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Price range
Bad$7.87–$557.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale